If you are in the midst of a marketing campaign, it is important to have comprehensive details on the traffic you are bringing to your site. This is an excellent marketing strategy that can help you maintain and possibly increase the amount of traffic you receive. Not only can you view details on the human visitors coming to your site, but also the search engine spiders who crawl the web in search of web pages they want to index. Regularly analyzing these statistics is something that needs to be done by anyone who wants to make their website a success.

There are a number of web stat programs available and the cPanel control panel offers a few of the best. In most versions of cPanel, you have the option of viewing web stats with Analog, AwStats and Webalizer. This tutorial will show you how to access and view your statistics with the Analog application built into cPanel.

Launching Analog

- From the main page of cPanel, locate and click on the “Analog” icon under the “Logs” category.

- When the page loads, you will see a number of statistics that can be viewed for your site. This includes:

- Successful requests
- Average successful requests per day
- Average successful requests for pages per day
- Failed requests
- Redirected requests
- Distinct files requested
- Distinct hosts served
- Corrupt logfile lines
- Data transferred
- Average data transferred per day

In summary, the areas listed above provide details on certain data that is analyzed in regard to your site. Some areas that may be the most important to you include the average successful requests per day, the average successful requests for pages per day, the number of distinct hosts served and the amount of data transferred from your site. Keep in mind that a single visitor can result in multiple requests if they repeatedly view your web pages or access links and images.

More Analog Stats

Other vital statistics within Analog include:

Host Report – Shows each computer that has downloaded files from your site

Domain Report – Shows the domain and country from which those hosts are located
Host Redirection and Host Failure Report – Shows the hosts that were redirected or encountered errors

Request Report – Shows files and pages that were requested from your site

Directory Report – Shows the directory from which those files were requested

File Type – Shows the extensions of the files requested and downloaded from your site

Processing Time Report – Shows the time required to serve each individual file

Referrer Report – Shows the pages linked to your files and images

Referring Site Report – Shows the servers referrers originated from

Redirected Referrer – Shows which refers caused redirects

Analog is the ultimate web statistics tool and these are just a few of the many statistical reports that can be viewed. These stats are easy to read and provide you with valuable details on how your promotional tactics are working. All of your reports can be easily managed by simply checking the box beside them. Of all the web stat applications within cPanel, Analog just may be the most user-friendly out of the bunch.

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