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1&1 Internet Introduces Service to Aid Small and Medium-sized Businesses Reach Local Customers

1&1 New Small and Medium Business Services

The largest Web host 1&1 Internet, Inc. launched a new service on the 21st of January, 2010; 1&1 ListLocal Service. This new search solution helps SMBs (small and medium-sized businesses) submit important business info to the IYP (Internet Yellow Pages) so that it can be added to several internet directories. Business owners can now promote their business online without the need for spam marketing techniques like mass e-mailing campaigns or poorly organized ad banners. The new 1&1 ListLocal gives SMB’s the ability to increase marketing efforts towards their target local audience, by advertising in a specific region.

Automatic Submission to Multiple Local Directories

By using the 1&1 ListLocal service, SMBs can be located in commonly used online directories such as Yahoo! Local, Google Maps, Bing, Yellowpages.com, Ask.com, Superpages.com, Local.com, and AOL . The 1&1 ListLocal Service is also particularly helpful for the freelance workers that need local listings in order to attract potential clients for their services. Users only need to fill out a simple virtual form one time, after which this information will be submitted to the local listing directories by 1&1.

Advertising Your Brand

Business owners and freelancers can also include photograph or logo with their business information, as well as a hyperlink to the company web page. Among the information that will be posted is the name, address, and phone number of the business. Once especially appealing advantage is that these listings are automatically optimized for search engines, ensuring high organic traffic, regardless of how competitive the market is.

1&1 CEO Oliver Mauss had this to say about the new service – “The 1&1 ListLocal service reflects just how important it is to optimize online marketing through search engines,”. He continued on stating: “Online marketing initiatives are often very successful supplements for establishing brand awareness, particularly to an audience in a specific area or region. For those with both small and large marketing budgets, utilizing multiple search sources, including online directories, will help increase online exposure for SMBs and therefore drive more traffic to their websites. That’s why we see a huge market potential for this service.”

Service Details

The ListLocal service from 1&1 starts at around $10/month. Users can purchase this service separately or it can be integrated with existing web hosting packages through the Marketing Center found in the control panel. Users may find it relieving to know that there is also no setup fee for the ListLocal service The service is an excellent way for small and medium-sized businesses to drive targeted traffic towards their website or local business, without a substantial investment. The internet is becoming increasingly popular, and everyday more web surfers are using popular search engines to find local services. By using a service that submits your business information to all of these directories at once you’ll be maximizing your marketing efforts while boosting productivity, for a minimal price. For these reasons, the service is expected to become just as large as every other endeavor launched by the famed 1&1 Internet Inc.

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    14th February 2010
    Posted by Web Hosting Consultant in Web Hosting News

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